Follow the Warm Heart Journey
Diary of Our Christmas Number One Campaign
Colin, over 2 decades, writes a back catalogue of 80 songs.
Colin is inspired to write the song Warm Hearts.
John considers the process of releasing a Christmas song.
Colin supports Shorthouse by providing songs to Robert McLaughlin, Dominic Hardy and Elaine Shorthouse.
Initial Christmas song planning session.
Song melody and harmony finalisation.
Warm Hearts collective established (Shorthouse band & Colin with guest vocalist Charlotte).
Campaign discussions begin with Claire.
Establishment of the media and marketing strategy.
Track laid down and produced by Gracenote studio.
We are Warm Hearts campaign begins.
Design process and artwork created.
Social media channels established.
Full Warm Hearts promotion team established (Shorthouse band, Colin, Charlotte, John, Claire, Grace, Heather and Jane).
First videos and pictures begin to arrive.
Partnership with HIT Scotland launched.
Check back here regularly, for news, updates and stories as we do our best to make Warm Hearts the Christmas number one single for 2019!